Tuesday, March 27, 2007

Yoga News - Yoga Studios Surpass Starbuck Outlets

Star Shanka
For The Times of Yoga

In an amazing testimony to the popularity of Yoga in the last few years, the Clearinghouse for Yoga Business (CYB) has confirmed that there are now more Yoga studios then Starbuck outlets.

What started as a whim by some hippies standing on their heads as they tried to follow the Yoga teaching of the great Masters of India, has now turned into an American craze that has surprised even the most vocal of Yoga advocates. "I knew Yoga was popular, but I had no idea just how so!" remarked Sundas Kuwasana of the US Yoga Advocacy. "Even we were caught off-guard by this report", he added.

Jim Donald, Starbucks president and chief executive officer, confirmed the findings of CYB but appeared undaunted as he joked to this reporter, "Yes, we were asleep at the switch. Too much decaf I suppose.", Mr. Donald commented. He added, though on a more serious note, "We are currently in talks with the NivanaPranaWorldYoga SuperStudios to place Starbuck cafes in all 2,369 of their studios. This should keep us ahead of the Yoga trend".

Sources close to Starbucks confirmed that the slogan for this new strategic partnership will be "Kick your relaxation to the next level".